“Handmade since 1902” – A Tribute To Craftsmanship
Together with the creative agency Himmer & Buchheim, we have developed a new campaign, which we were able to officially present at the end of June. With a fresh look at our jewellery and its creation, it starts exactly where it all begins: in craftsmanship.
While the last campaign centred on the slogan ‘”Unique since 1902″, the new theme “Handmade since 1902” focuses more than ever on craftsmanship and precision. And this is also reflected in the imagery: instead of a classic scene, we show craftsmen – such as construction workers or window cleaners – lovingly caring for our jewellery.
These unusual perspectives are a visual homage to the care, precision and dedication with which every single piece of jewellery is created in our workshop. The campaign honours the traditional goldsmith’s craft – interpreted in a modern way and told with a charming wink.
The focus is on iconic collections such as our powerful HERO line as well as exceptional one-off pieces such as the watermelon tourmaline earrings – an expression of craftsmanship excellence and timeless aesthetics.
A charming detail in passing: Mr Heldwein and Mr Schroeter themselves take on the roles of craftsmen rather than models. A personal touch that gives the whole thing a special closeness.
The new campaign sums up the spirit of the atelier – with character, craftsmanship and a clear view of what has always characterised us.
