Stylish Season Opener in the Heart of Vienna
On the 24th of June, Juwelier Heldwein opened the summer season with an elegant evening event under the motto ‘Sparkling Summer Cocktail’. In the traditional house on Graben, the invited guests were offered an exclusive setting in which to get to know the new jewellery campaign and gain an initial insight into the current collection.
A special highlight of the evening was a look behind the scenes of jewellery production: Our goldsmith worked live on site and gave exciting insights into his daily practice. In addition, the 3D programme was presented, which is used to produce a wide variety of casting models, among other things.
‘Handmade since 1902’ – A Tribute to Genuine Craftsmanship
The new campaign centres on the Viennese tradition of craftsmanship that has been cultivated at Heldwein for generations. Under the title ‘Handmade since 1902’, the campaign draws attention to the essentials: careful, precise and customised craftsmanship. The subjects focus on the craftsmanship that makes each piece of jewellery unique.
Tradition Meets Contemporary Aesthetics
Pieces of jewellery from the in-house atelier are created with a high standard of quality, attention to detail and clarity of design. The new “Marquise” collection and the new beryl necklace demonstrate this: Heldwein combines deep roots in Viennese craftsmanship with a modern sense of style.
